The United Methodist Church got some great news on Tuesday. The Church has won Getting Attention‘s award for best non-profit tagline in the Religion & Spiritual Development category! From The Christian Post:
The annual Getting Attention Nonprofit Tagline Awards announced the winners on Tuesday and recognized the Methodists for delivering “a tagline trinity that supports its applied faith mission and is warm, enthusiastic and embracing.”
The United Methodist Church won the award under the Religion & Spiritual Development category. The denomination began an “Open hearts. Open minds. Open doors.” welcoming and advertising campaign in 2001 to raise awareness and draw new people amid declining membership.
Research conducted in 2008 by The Barna Group for The United Methodist Church showed that a majority of people who were exposed to UMC’s ads recall the “Open hearts” tagline. Thirty-nine percent said they were fairly certain or extremely certain that they recalled the phrase and 12 percent said they thought they heard the phrase but were not certain of it.
Congratulations, United Methodist Church! Honestly, it’s a great tagline.
Now how about addressing the problem of your policies and Book of Discipline not matching your slogan? Like how every week you break the hearts of LGBT kids and adults suffering in silence while their church leaders pretend not to notice, or how pastors are allowed to close the doors to our membership, or how your minds are so closed that you won’t even agree that we don’t all agree!
Maybe someday the UMC will be worthy of such a lofty slogan. Lord knows there are people within the Church who try to make up for the downright ungodly policies you’ve codified, people like Adam Hamilton, Joey Heath, Karen Oliveto, Eric Folkerth, and the congregation of Epworth UMC in Portland, Oregon.
I have to tell you, Church, I’m so glad that my congregation doesn’t display an “Open Hearts, Open Minds, Open Doors” banner. At this point it only reminds me how much damage you’re doing in the name of God and how many lives you’re destroying around the world, may He have mercy on you.
But yeah, congratulations on your award.